Helping travelers plan trips to the U.S. with greater confidence. Global interest in travel to the United States remains strong, with travelers drawn to the country’s iconic destinations, major events, outdoor experiences, culture, entertainment, and road trips.
Through campaigns like America the Beautiful, Brand USA continues to build international awareness and inspire travelers to explore the full range of experiences the United States has to offer. As travelers move from inspiration to planning, many are looking for clear, reliable information about the travel process and what to expect when arriving in the United States. Too often, that information can be misinterpreted, outdated, or inconsistent across online sources and social channels.
In alignment with its remit under the Travel Promotion Act, Brand USA created Get Facts. Get Going. to help international travelers access clear, accurate, and up-to-date information about travel to the United States.
The platform connects travelers to verified official sources and practical guidance, helping them plan with greater clarity and confidence. It is designed to evolve over time, addressing common questions, misperceptions, and timely travel topics as they arise.
Platform GUIDELINES
WHY THIS MATTERS NOW
Confidence influences travel decisions. When travelers have questions about the travel process or encounter conflicting information online, it can create hesitation during trip planning.Get Facts. Get Going. gives Brand USA and its partners a shared resource to help address those moments with clear, factual, and consistent information.
THE ROLE OF OUR PARTNERS
Across destination websites, social channels, newsletters, media interactions, and traveler-facing materials, partners help shape how international audiences understand and prepare for travel to the United States.
This toolkit was developed to help partners:
- Address common traveler questions and misperceptions
- Share practical, verified travel information
- Direct audiences to official sources
- Maintain consistency across channels and markets
- Support traveler confidence ahead of key travel moments and global events
HOW TO USE THIS TOOLKIT
Use Get Facts. Get Going. as a reference point for addressing common questions and misperceptions about travel to the United States. The platform is designed to evolve over time, serving as a hub for up-to-date answers, verified sources, and practical guidance related to planning travel to and arriving in the United States.
When communicating with travelers, use the approved language and sources provided through Get Facts. Get Going. wherever possible. The goal is to help travelers understand what they need to know, where to find trusted information, and how to prepare for their trip.
Use the platform to:
- Answer travel planning questions with clear, factual information
- Link travelers to Get Facts. Get Going. and the official sources referenced on the platform
- Correct misperceptions briefly, neutrally, and factually
- Support destination, market, seasonal, and major-event communications
- Keep messaging aligned as new topics and resources are added
USING THIS PLATFORM RESPONSIBLY
Get Facts. Get Going. is a resource for traveler clarity and planning confidence. It should not be used to debate policy, interpret individual traveler circumstances, or provide legal or immigration advice.
When using the platform:
- Keep the focus on traveler planning and preparedness
- Use approved platform language wherever possible
- Rely on sources recommended or referenced by the platform
- Maintain an unbiased, apolitical tone
- Correct misperceptions briefly and factually
- Direct travelers to official government sources for current requirements and guidance
- Avoid repeating misinformation in unnecessary detail
Do not use the platform to:
- Debate or defend U.S. policy
- Interpret visa, immigration, or entry decisions
- Speculate on policy changes or political developments
- Respond to political commentary
- Use unofficial sources as proof points
- Create new claims or guidance not supported by the platform
APPLYING THE PLATFORM IN-MARKET
Use the toolkit materials to help travelers find and engage with Get Facts. Get Going. on VisitTheUSA.com/Entry
The webpage should be the primary destination for travel guidance. Toolkit assets, including approved messaging, logos, video, social content, and other creative materials, should be used to point travelers to the page and reinforce consistent information across your channels.
| Channel | How to Apply Get Facts. Get Going. |
|---|---|
| Website & FAQ Pages | Add the Get Facts. Get Going. logo, approved messaging, and direct links to the VisitTheUSA.com page on travel planning, FAQ, visa, entry, arrival, major event, or visitor information pages. |
| Social Media | Use approved social copy, graphics, and video to direct travelers to the VisitTheUSA.com page. For comments or direct messages, respond briefly with factual guidance and link to the relevant page or source. |
| Newsletters | Include approved messaging, creative assets, and links to the page in pre-trip, seasonal, and campaign emails. Position it as a helpful planning resource before travelers book or depart. |
| Trade Comms | Share the page and toolkit materials with tour operators, travel advisors, airlines, and other travel trade contacts so they can point travelers to the same source of information. |
| Media & Spokesperson Support | Use approved messaging and source guidance from the platform in talking points, briefing materials, and responses to travel planning questions. Direct media or audiences to the page for more information. |
| Planning & Content | Add links to the page alongside destination inspiration, routes, booking prompts, arrival tips, and practical planning content. Use approved assets to introduce the platform and send travelers to VisitTheUSA.com. Keep calls to action simple, such as “Get the facts before you go.” or “Plan with confidence.” |
Platform Assets
Accessing Toolkit Items:
To access the toolkit items, you will need a MediaValet account. If you don’t have one, you can register here: https://brandusa.mediavalet.com/register
For questions and trainings, please reach out to our DAM coordinator at [email protected].
Terms of use:
Usage rights vary by asset. Please see the Terms of Use attributes in MediaValet for details. Brand USA must review and approve all assets prior to use. The Visit the USA logo must remain on the assets.
Note: Brand USA requests 3 business days to review each item, depending on the volume of content.
Video Asset
Click here to embed the video or use it in any of your channels..ideo