Jump to: Typography | Color Palette | Logo Lockup | Cobranding | Placement Suggestions | Download Logos
DESIGN
This section serves as a quick reference to the core visual assets of the Get Facts. Get Going. campaign, outlining the key elements that shape its identity across social media communications. It provides practical guidance on how to apply the campaign assets consistently and cohesively, helping teams create clear, recognizable, and engaging content across platforms.
Typography
Oswald is used for the logo and headlines, while Montserrat, in its various weights, complements the typographic system for body copy and secondar y applications, always maintaining readability and a clear visual hierarchy.
Color Palette Guidelines
The color palette features blue, cyan, dark blue, and white, reflecting the key elements of the logo
Logo Lockup
The GET FACTS. GET GOING. The logo is designed to inspire action by moving travelers from myths to realities. It helps dispel misconceptions about traveling to the USA by encouraging audiences to seek clear, reliable information and feel more confident about taking the next step in their journey.
Main Logo Lockup -Use this version when the tagline is not needed or when space is limited. It keeps the logo simple, clear, and easy to read.
Tagline Logo Lockup – Use this version when the tagline is legible and there is enough space to maintain clear visibility. Avoid using it at small sizes where the tagline may be hard to read.
Sizing & Spacing – Proper clear space allows for the GET FACTS. GET GOING. logo to always be clear and legible. It is impor tant for there to be a minimum amount of space (X height) around the logo to ensure that it is separated from headlines, copy, or imagery.
Cobranding
Cobranding is used to create a clear relationship between the platform and Visit The USA brand. It helps establish trust , credibility, and context while ensuring all brand marks appear balanced, legible, and visually aligned within the same communication.
Sizing & Spacing – When applying cobranding, use the main logo lockup without the tagline and follow the approved spacing, sizing, and alignment guidelines. The tagline may appear separately in messaging, headlines, or supporting copy, but not within the cobranding configuration. If the Visit The USA brand mark is already visible elsewhere, use only the main logo lockup to avoid repetition.
Placement Suggestions
General Applications – Logo placement should follow a clearly defined positioning system to ensure consistency across all applications. Preferred placements are the upper-left and lower-right corners of the composition, as these positions provide stronger visual balance and alignment within the layout.
Social Media Channels – Logo placement should always consider platform-specific safe zones and interface elements to ensure the logo remains fully visible, legible, and unobstructed across all social media formats and placements.
Closing Frames and End Cards – For video applications and end cards, the logo may be centered within the composition when supported by sufficient clear space and a balanced layout. Include a dedicated end card example to demonstrate the correct use of a centered logo placement.
