Nostalgia & Nature in Texas

Get a taste of tradition in Amarillo, Texas, where ranching heritage meets Route 66 culture in a vibrant city setting. Dine amid murals in the Route 66 Historic District, then explore canyon trails and roadside attractions nearby.

Retro Route 66

Let the Mother Road lead you to classic cars, art installations and Amarillo landmarks.

Wide-open landscapes

Palo Duro Canyon offers rust-colored cliffs and rugged adventures just outside the city.

Southwest traditions

Rodeos, cattle drives and Quarter Horse exhibits celebrate Amarillo’s ranching roots.

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Art & Americana

  • Add your own spray-painted mark to this famous roadside art installation.

  • Bring your appetite to this Route 66 landmark known for its 72-ounce Steak Challenge.

  • Walk to murals, shops and restaurants along an original stretch of the Mother Road.

Southwest Experiences

  • Explore the USA’s second-largest canyon on hikes, horseback rides and off-road tours.

  • Watch cowboys and cowgirls compete in live races and skill competitions.

  • Experience song, dance and storytelling in breathtaking Palo Duro Canyon.

Experiences

A family admiring “The Lovers” mural in Amarillo, Texas

Murals & Street Art

Enjoy citywide art installations, including works from the HOODOO Mural Festival.

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Dining at the Big Texan Steak Ranch in Amarillo, Texas

Savor Texas Flavors

Dig into steaks, barbecue and local brews in lively Southwest settings.

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Longhorns march through Amarillo, Texas, during the Coors Cowboy Club Ranch Rodeo Cattle Drive

Celebrate, Amarillo-Style

Events range from starlit concerts to film screenings and a downtown cattle drive.

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Classic cars in the Route 66 Historic District in Amarillo, Texas

Browse Vintage Rides

Walk rows of RVs, classic cars and hot rods at museums around Amarillo.

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A sculpture outside the American Quarter Horse Hall of Fame & Museum in Amarillo, Texas

Meet the Quarter Horse

Learn about the world’s most popular horse breed through exhibits and Western art.

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Trip Ideas & Itineraries

Browse articles featuring the best of Amarillo, Texas, from Route 66 nostalgia to canyon adventures and cowboy culture.

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Visit Amarillo

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