Sports & Family Fun in Texas

Frisco is Texas at full throttle — a city built around big sports moments, ample shopping and cultural attractions. From the Dallas Cowboys’ headquarters to a lazy river at a baseball stadium, every corner of this North Texas city delivers something unexpected.

A sports fan’s dream

Soccer, minor league baseball and the Dallas Cowboys’ headquarters keep Frisco buzzing year-round.

Shop, dine & play

Enjoy food truck bites, trendy shopping destinations and lively community events.

Hands-on discovery

Journey through video game history and wander among 40-plus sculptures by Texas artists.

Discover Frisco

“Sports City USA”

  • Cheer on FC Dallas at electrifying Major League Soccer matches.

  • Tee off on premier courses, watch professional tournaments and stay at luxury resorts.

  • Tour the Dallas Cowboys headquarters, watch football games and train like pro athletes.

Culture is King

  • Play classic 1980s-style arcade games and see rare video game displays.

  • Admire whimsical art and wander winding lakeside trails.

  • See electrifying concerts and dazzling special events at The Star.

Experiences

Kids playing with a giant chess set at Kaleidoscope Park in Frisco, Texas; Credit: Phillip Slaughter

Kaleidoscope Park

Discover children’s play areas, live concerts, wellness classes and food trucks.

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Tennis player Ben Shelton competing at the Dallas Open in Frisco, Texas; Credit: Phillip Slaughter

The Dallas Open

Stay cool indoors while you watch high-ranking tennis professionals.

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People drinking beer at Oktoberfest in Frisco, Texas

Festivals for All

Enjoy Oktoberfest, foodie events, artsy celebrations and local gatherings.

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People enjoying the lazy river at Riders Field in Frisco, Texas; Credit: Jason Davis | SWAPA

Riders Field

Float down the lazy river, watch baseball games and see fireworks each Friday after home games.

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People shopping at a boutique in Frisco, Texas; Credit: DouglasScaletta22022

Shopping Hub

Discover unique boutiques, luxury brands and popular malls.

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Kaleidoscope Park in Frisco, Texas

Visit Frisco

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