Florida’s Hidden Gem Horse Country

Nestled in North Central Florida, Ocala/Marion County will take you by surprise — from crystal-clear springs and the impressive World Equestrian Center to historic sites and endless trails. Plus, sunny skies match the warm vibes of the relaxed and welcoming communities you’ll encounter here.

Scenic beauty & outdoor thrills

Sparkling natural springs, thrilling ziplines and lush trails encourage time in nature.

Florida’s horse country

Tour a farm, enjoy a carriage ride, go horseback riding or attend competitions in this world-famous equestrian destination.

Rich history & culture

Wander downtown streets, visit artsy attractions and check out heritage sites.

Must-See Marion County

Surprising Attractions

  • Come for horse shows and competitions; stay for on-site shopping, dining and lodging.

  • Ride in a glass-bottom boat to see wildlife and marvel at the blue waters, or explore the Silver River by paddle.

  • Soar through canopies and canyons and over sparkling lakes, or try horseback riding, kayaking and gem mining.

Culture & History Favorites

  • Explore a scale replica and walk the interpretive trail to learn about the military post’s role in the Seminole War.

  • See exhibits ranging from European paintings and centuries-old artifacts to modern sculptures and work from Florida artists.

  • Take a self-guided walking tour and pop into eclectic shops and restaurants. Enjoy the Ocala Downtown Market on Saturdays.

Experiences

Visiting Kimberden Farm in Ocala, Florida

Ocala/Marion County, Florida’s Natural Wonder