Michigan’s True North

Nestled along the deep blue waters of scenic Grand Traverse Bay, picturesque Traverse City is one of the most well-rounded destinations in the USA’s Great Lakes region, a charming small town that serves as the cultural and social hub of northern Michigan.

Abundant outdoors

Explore sweeping national lakeshore, pristine island beaches and freshwater fun year-round.

Wine country trails

Find lakeside wineries, tasting rooms and vineyard trails on the Traverse Wine Coast.

Lake Michigan culture

Uncover maritime heritage, plentiful art and Traverse City’s creative spirit.

Up North & Unforgettable

Shoreline Splendor

  • Venture from wild sand dunes and island ferries to forest hikes and hidden beaches all in one park.

  • Rent a kayak, watch boats drift in and take in sweeping bay views at this downtown marina.

  • Take a short boat ride to a hidden beach paradise sitting right in Grand Traverse Bay.

Culture Worth Savoring

  • Tour eight historic lighthouses that once guided ships through the Great Lakes.

  • Follow scenic wine trails across two peninsulas dotted with more than 50 vineyards and wineries.

  • Tour a one-of-a-kind sculpture park set within the forest preserve of Crystal Mountain Resort.

Experiences

Traverse City Food & Wine event in Traverse City, Michigan

Food & Wine Fest

Join a five-day festival of local chefs, regional farms and Michigan-made wines.

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Nutcracker performance at the Interlochen Center for the Arts near Traverse City, Michigan

Interlochen Center for the Arts

See inspiring concerts and performances year-round at this renowned Michigan arts campus.

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The Manitou sailing on Lake Michigan’s Grand Traverse Bay in Traverse City, Michigan

Sail Lake Michigan

Charter a sailboat or hop on a tour to experience Lake Michigan the way sailors have for generations.

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Snowshoeing at a vineyard near Traverse City, Michigan

Winter Winery Adventures

Explore snow-dusted vineyard trails and warm up with bold, barrel-aged wines by the fire.

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Shops on Front Street in Downtown Traverse City, Michigan; Credit: Traverse City Tourism

Local Shopping

Browse independent shops, makers markets and local finds tucked downtown.

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Trip Ideas & Itineraries

Browse articles featuring the best of Traverse City from sand dunes and island beaches to vibrant vineyards and Lake Michigan.

Culture Meets Scenic Beauty in Michigan’s Cities & Towns

Aquatic Adventures in the USA
A couple walking on the beach near Traverse City, Michigan

Traverse City Tourism

Visit website Discover Traverse City