Wisconsin offers inspiring places, fun-loving people and natural beauty. From the woods and waters in the north to the hidden valleys and rolling countryside of the south, Wisconsin is a picturesque place no matter what the season, with recreational activities and splendid scenery. And when it comes to food, Wisconsin does it like no other. Travellers can experience artisan cheese and craft beer by visiting the cheesemakers and brewmasters themselves, and touring facilities across the state.
Classic road trip
Established in 1938, the Great River Road trail extends 3,000 miles along the Mississippi River through 10 states. Locally, the road is part of Highway 35 on the Minnesota border and weaves 250 miles from Prescott to Potosi. A journey on the Great River Road takes you through 33 historic and unique Wisconsin towns. Places worth stopping at include historic sites such as Stonefield Village Villa Louis in Prairie du Chien, which showcases the lifestyle of wealthy barons of the 19th century as costumed guides lead tours through the lavish dwellings, and Cassville’s Stonefield, which demonstrates Wisconsin’s early farming days with a recreated 1900s rural farming village. Treat yourself to home-made soft-serve ice cream at Flat Pennies Ice Cream in Bay City.
Don’t leave without tasting...
One of Wisconsin’s culinary highlights is the cranberry—with 18,000 acres of cranberries, it’s no wonder Wisconsin regularly brings home an abundance of national and international culinary awards. The round, red berry has been harvested in Wisconsin since 1860. Today, the state is the nation’s largest producer of cranberries and annually celebrates the tart fruit with festivals like the Cranberry Blossom Festival, Warrens Cranberry Festival and Stone Lake Cranberry Festival.
History happened here
Set on 600 acres near Spring Green, the Taliesin complex includes architect Frank Lloyd Wright's home, Hillside Home School, and other structures. Taliesin is real ‘living history’—you might catch someone ringing a large bell during a tour, calling the architectural fellows to tea. In those moments, it’s not difficult to picture Wright’s usual morning assembly under the bygone oak and among the patterns of limestone.
Made in the state
- Frederick Miller founded the Miller Brewing Company in 1855 when he purchased the small Plank Road Brewery. The brewery's location in the Menomonee Valley in Milwaukee provided easy access to raw materials produced on nearby farms. Today, the Miller Brewery Tour offers a free indoor/outdoor guided walking tour of Miller Valley, home to over 155 years of brewing history
- Baumgartner’s Cheese Store & Tavern in Monroe features some of Wisconsin's finest cheese, imported cheese, specialty foods and much more. Locals love the limburger, also known as ‘stinky cheese’, with mustard and cheese on rye bread.
The Harley-Davidson Museum isn't your typical museum. It offers a glimpse of American history and culture through the eyes of an iconic American company.
One awe-inspiring building
The Milwaukee Art Museum has become the icon for the city of Milwaukee. The brise soleil designed by Santiago Calatrava opened in 2001 and receives rave reviews to this day. The collection’s primary strengths include 19th- and 20th-century American and European art, contemporary art, American decorative arts, American and European folk art, and an outstanding Haitian art collection.
If you thought you had to fly to Canada for big-time musky fishing or head to the Pacific Northwest to catch Coho and Chinook salmon, think again. Wisconsin is home to 165 species of fish, as well as 15,000 inland lakes, 42,000 miles of streams and rivers, the Great Lakes Shoreline and 260 miles of the Mississippi River. And the state now offers a one-day fishing licence.
Where locals go to relax
The American Club's Kohler Waters Spa is known for its innovative hydrotherapy services, with individual treatment rooms for therapeutic water services, a relaxation pool with a cascading eight-foot wall of water, hot and cold dip pools, steam rooms and saunas.
You might be surprised by...
Believe it or not, the ‘surf’s up’ on Lake Michigan because it’s not a lake but an inland ocean! Surfers call it the ‘Malibu of the Midwest’, and since 1988 Sheboygan has welcomed thousands of participants to the Dairyland Surf Classic event every September. The whole family will enjoy activities and music.
Your child will always remember...
Wisconsin Dells has the largest concentration of water parks in the world. The Dells boasts more than 20 indoor and outdoor water parks, holding a combined total of 16 million gallons of water. Noah's Ark is the world’s largest water park, spanning 70 acres with five million gallons of water and three miles of waterslides. At 125,000 square feet, the African-themed Kalahari Water Park Resort Convention Center is the largest indoor water park in the USA. And the Wilderness Hotel & Golf Resort offers the world’s largest indoor/outdoor combination water park.